Creating a new language
Language
Story
Vocabulary
Coffee Story
Concepting
Prototyping
The Doppio Format
Roast Grow Brew Aroma
The B store format
Starbucks Coffee - Rethinking the Model
The challenge; less money, less time, and retain the story. The result one year later was 32 weeks from site identification to open, and opening five stores a day.
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2022
The Fruit Company
All good tours end in the gift shop. Translating a premier on line retailer into its first retail bricks and mortar store, and combining it with a Hood River heritage museum. Concepted, designed, built and opened in 6 weeks in time for the summer tourist season Fruit Loop in Hood River, Or.
2016
Mabel
A neighborhood corner coffee shop to gather, savor, and sip
Established in 2016 and still serving the community today
1990
Starbucks Coffee - The Early Years
From store 54, tapping into the power of a daily ritual, an innate desire for the Third Place and coffee's rich history of community, connection, and conversation.
1990 - 2003
From 54 to 7000 stores, in 17 countries
2015
Weldon Barber
Crafting a bespoke men's barbershop prototype for a family steeped in customer service
2014
Highlands Coffee
Forging a proud identity in an origin country, now grown to over 400 stores in multiple countries
Starting in 2014 with one store, now over 400
Current concept undergoing a refresh
2014
Evergreen Market
Well, actually, this could be your father's head shop, but it's not like the one he remembers
Starting in 2014 and now one of the premier purveyors of cannabis products
2014
Pho 24
Refreshing an neighborhood staple serving an iconic food
Established in 2003, reimagined in 2014, and continues to expand its locations today
1990
Starbucks Coffee - The Later Years
400 stores, in 17 countries, in three years. With a small and talented team and fierce coffee habit
1990 - 2003
From 54 to 7000 stores, in 17 countries
2012
Ivivva by Lululemon
Crafting a retail environment for young female athletes, this was not your mother's Lululemon. Three stores concepted, designed, constructed and opened in 8 weeks in 3 cities. Good thing their motto was 'Move!"
Launched in 2012 with three stores concepted, designed, and built in eight weeks, in time for the holiday shopping season